Creative Collaboration : Projects that make Sense & Cents

What is creative collaboration? Well, at Konza, we like to think of it as bringing two creative clients together to work on creating a campaign that benefits them both. A large part of collaborations like this working out is based on sense and cents. Yes, you read that correct. A collaboration has to make sense for both parties, otherwise what’s the point? Trying to convince or force both parties to …

Small Is The New Big

This week we explore the bigness of small things. In today’s world, big is what seems attractive. Big job. Big House. Big car. Big bank account…the list is endless. It is so easy to get carried away with acquiring and focusing on big things that one can forget the tiny details that actually matter. To win in the world of business, it is the small things like a smile, calling …