Small Is The New Big

This week we explore the bigness of small things. In today’s world, big is what seems attractive. Big job. Big House. Big car. Big bank account…the list is endless. It is so easy to get carried away with acquiring and focusing on big things that one can forget the tiny details that actually matter.

To win in the world of business, it is the small things like a smile, calling back when you promise to call or remembering a client’s full name or a detail that they mentioned in their last meeting with you. It is those details that make people realise that you actually relate with their need.

It is so easy to focus on the technical and big side of things and forget the minor side of things. Have you ever prepared so hard for a tough exam only to find that the questions end up being so simple that it did not make sense why it should be that way? It is the same with business and life in general.

At Konza, we always like to leave a special mark on our clients by putting ourselves in their shoes. We recognise that people fall short in their work life or business ideas not because they are not clever enough. Many times it takes courage to see beyond and read in between the lines. It takes skill to draw someone out and make them realise that the virtue they ignored, that which is hidden deep down their heart, is the one thing, the suppressed detail that would pull them out of their valley of indecision.

Small is the new big because it is those things that have been ignored that are deciders. Italian economist, Vilfred Pareto, in his law of the vital few, stated that, “for many events, roughly 80% of the effects come from 20% of the causes”. … It is a common rule of thumb in business; for example, “80% of your sales come from 20% of your clients.”

This golden rule can make or break a deal on any given day. There is nothing wrong with people’s ideas, it is all about WHAT you focus on. Small things turn out to be big in the end. Just as the saying about the little foxes that spoil the vine, it’s the small things that build us up.

As we enter into the second half of 2017, strive to focus on the things that really matter. Treat others as you want to be treated. Be as efficient as you want others to be efficient in handling your query. At Konza we are all about eating strategy for breakfast, lunch and dinner. We urge you to do the same.

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